Retail and Presentation Uses
Apparel and textile packaging
The clean interior and lack of exposed raw edges make this a frequent choice for folded shirts, knitwear, and delicate textiles that could catch on rough board.
Corporate gifts and presentation sets
The rigid double walls provide a substantial, high-value feel. When paired with a matching lid, it creates a classic telescopic presentation box.
High-end stationery and greeting cards
The flat, smooth interior walls keep paper products aligned and protected, while the double-thick sides add a premium weight to the overall package.
Boutique cosmetics and skincare kits
When fitted with a custom insert, the rigid tray base securely holds multiple small items, creating an organized and upscale unboxing experience.
Who Uses This Tray
Boutique retail
Retailers rely on this style because it stores flat behind the counter but sets up quickly into a sturdy, premium container for customer purchases.
E-commerce fulfillment
While it is not a standalone shipping box, fulfillment centers use this tray as an inner presentation layer, placing the loaded and lidded tray inside a rugged corrugated outer carton.
Promotional kitting and PR mailers
Marketing teams use the double-wall design to elevate the perceived value of promotional items, often using the rolled edges to frame the products inside.
When to Consider a Different Tray
When you need a corrugated outer carton
This design relies on tight 180-degree folds that often crush and crack corrugated flutes. If you need a tray made from corrugated board, look at basic roll-end trays designed specifically for thicker materials.
When material efficiency is the top priority
The double-wall construction uses nearly twice the paperboard of a basic tray. If budget or material reduction is more important than the rolled-edge aesthetic, a single-wall glued tray is a more efficient choice.
Key Decisions for Production
Pre-gluing versus full manual assembly
This specific template assumes the manufacturer will run the flat blanks through a folder-gluer to secure the long inner walls. This adds a manufacturing step but speeds up your packing line. If you prefer to assemble the entire tray by hand without any pre-gluing, specify the unglued variant.
Board thickness and fold clearance
Because the inner panels fold completely over the outer panels, the template must be adjusted for the exact thickness of your chosen paperboard. Changing board grades later may cause the inner walls to bow or fail to lock.
Two-piece set requirements
This template generates the base tray only. To create a complete package, you will need to specify a separate, slightly larger lid template to ensure a proper fit.
Print surface efficiency
Because the inner walls fold over from the outside of the blank, the interior of the finished tray displays the same printed side of the board as the exterior. This allows for a fully branded presentation without the cost of two-sided printing.
Template Adjustments
Lid clearance
If you are pairing this tray with a matching lid, the base dimensions should be slightly undersized to ensure a smooth, friction-fit closure without trapping air.
Terminal flap depth
The small flaps that lock the short walls seat flat against the floor of the tray. Their depth can be adjusted to ensure they do not interfere with custom inserts or product placement.
Bevel angle on short inner walls
The angled cuts on the short inner walls help them clear the corners during assembly. This angle can be adjusted to ensure smooth locking without binding against the adjacent panels.
Board and packing details
Storage and pack-station footprint
Even with the long walls pre-glued by the manufacturer, these trays are delivered flat. They require minimal storage space and can be kept directly at the packing station, allowing packers to open them and lock the short ends as needed.
Additional notes
Matching lids and two-piece sets
This template generates the base tray. To create a complete 'shirt box' style package, it must be paired with a separate, slightly larger lid template.
FAQs
Assembly and Packing
Does my packing team need to use glue?
No. The manufacturer typically pre-glues the long walls before delivering the trays flat. Your team simply folds the short walls up and rolls the inner flaps over the corner tabs, which locks the tray together using friction.
Materials
Can this tray be made from corrugated board?
Usually, no. The tight 180-degree folds required for the double walls tend to crush the flutes and cause corrugated board to crack. This design is generally intended for solid paperboard materials.
Shipping
Can I ship this tray directly in the mail?
No. This is an open presentation tray. Even when paired with a matching lid, it lacks the crush resistance and secure sealing required for parcel courier networks. It should be placed inside a dedicated corrugated outer carton for shipping.
Cost and Production
Why does this tray use more material than others?
To create the clean, rolled top edges and rigid feel, the side panels are essentially twice as tall on the flat blank before being folded inward. This double-wall tray consumes more paperboard than a basic single-wall tray.
Design
Do I need to print on both sides of the board?
Usually, no. Because the outer panels fold over to become the inner walls, the printed exterior surface is also visible on the inside walls of the tray. The only unprinted area will be the very bottom floor of the tray, which is often covered by the product or an insert.
Inserts
Can I use custom inserts with this tray?
Yes. However, you should account for the terminal flaps that rest flat on the bottom of the tray at the short ends. Inserts may need to be slightly elevated or notched to sit flush.
Storage
How are these trays delivered?
They are delivered flat. Even though the long walls are pre-glued by the manufacturer, the tray remains flat until your packing team opens it and locks the short ends.
Related Packaging
What is the difference between this and the B10 tray?
The B48 tray has pre-glued long walls, which speeds up assembly at the packing station. The B10 tray is entirely unglued and requires the packer to manually fold and lock all four walls.
