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ECMA F70.02.00.00

Pillow Pack with Tear Strip

The F70.02.00.00 is a folding carton pillow pack featuring a built-in tear strip along its side seam. It delivers a premium, tamper-evident unboxing experience for lightweight retail goods, cosmetics, and apparel.

Delivered flat, the carton pops into a 3D lens shape when the edges are squeezed. The curved end flaps tuck inward, held securely by the natural tension of the paperboard, while the integrated zipper allows the end user to open the package cleanly in one motion.

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  • US-based. Nationwide service.
  • Nationally competitive pricing & delivery costs.
  • Available in a wide variety of configurations.

At a glance

  • Built-in tear strip for easy, tamper-evident opening
  • Pops open manually into a convex 3D pillow shape
  • Friction-fit curved end flaps require no tape or glue

Common uses

  • Cosmetics
  • Apparel accessories
  • Gift cards
  • Promotional items

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Or email us at info@herculeindustrial.com

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Retail and Presentation Uses

Lightweight retail and gifts

The distinctive curved shape stands out on retail shelves and in display bins. It fits cosmetics, small apparel accessories, gift cards, and promotional items where presentation matters more than heavy-duty protection.

Tamper-evident unboxing

The integrated tear strip ensures the main body of the package remains sealed until the consumer opens it. Pulling the zipper splits the side seam, cleanly releasing the product and preventing the package from being reused.

Apparel accessories and soft goods

Soft, flexible items like ties, scarves, or socks conform easily to the tapered internal volume without pushing against the friction-fit end flaps.

Promotional kits and mailings

When placed inside a rigid master mailer, the pillow pack provides a premium, interactive opening experience for influencer kits or corporate mailings.

Who Uses This Pillow Pack

E-commerce inner packaging

Because the curved surfaces are vulnerable to impact, this pillow pack serves as an excellent inner presentation layer inside a rigid master shipper, upgrading the customer's unboxing experience.

Boutique and specialty retail

The elegant shape and tool-free assembly make it a favorite for boutique environments where staff manually pack items at the point of sale.

Corporate gifting and events

The flat delivery and quick manual pop-open setup make it easy to transport and assemble on-site for event handouts or corporate gifts.

When to Consider a Different Style

Direct parcel shipping

The curved surfaces and friction-fit flaps are not designed for direct transit. If you need a standalone shipping box, compare this to a rigid mailer or a standard folding carton.

Heavy or rigid cubic items

The tapered internal volume and flexible board are not designed for heavy goods or items that do not conform to the pillow shape. A standard folding carton or rigid tray is a safer choice.

High-speed automated packing

Pillow packs require a manual squeeze to pop open and careful tucking of the curved flaps. If your operation relies on automated cartoning, consider a standard straight-tuck or crash-lock carton.

Board, Grain, and Packing Decisions

Board flexibility and grain direction

The carton relies on the paperboard bowing smoothly without cracking. Solid bleached sulfate (SBS) or folding boxboard (FBB) are excellent choices. The grain direction must run parallel to the vertical folds to ensure the curved creases act as proper spring hinges.

Tear strip perforation testing

The cut-to-tie ratio of the zipper perforations must be matched to your specific board grade. If the perforations are too deep, the box may break during gluing; if too shallow, the consumer will struggle to open it.

Manual assembly labor

Because the package ships flat and requires a two-handed squeeze to erect, factor manual assembly time into your fulfillment planning.

Surface finish and scuff protection

The convex front and back panels bow outward, making them prone to scuffing if packages rub against each other in transit or bins. A protective varnish or coating is worth discussing.

Modifying the Pillow Pack

Tear strip width and placement

The width of the zipper and the size of the pull tab can be adjusted for different board thicknesses and ergonomic preferences, provided they remain centered on the glue flap.

Curve depth and board tension

The depth of the curved end flaps dictates the 3D tension of the package. Altering this curve requires physical prototyping to ensure the flaps still lock securely without popping open.

Hang hole additions

For retail peg displays, a hang hole can be integrated into one of the outer end flaps without compromising the main pillow structure.

Board and packing details

Retail display and stacking limits

The convex faces prevent stable vertical stacking. These packs are best displayed lying flat, in bins, or fitted with a hang hole for peg displays.

Variants and Options

F70.02.00.00.a

A specific parametric implementation of the base ECMA standard, adjusting minor flap angles for specific machine tolerances.

Additional notes

Rigid versus soft goods

Rigid, cubic items do not conform well to the tapered ends of a pillow pack and can force the flaps open. Soft goods or small items that settle in the center are a much better fit.

Related Packaging

ECMA Group A: Straight Tuck End Carton

Worth comparing if you need a rectangular shape that is easier to stack and pack automatically.

FAQs

Assembly and Packing

Can this pillow pack be erected automatically?

Generally, no. The flat-glued tube requires an operator to squeeze the edges inward to bow the panels into the 3D pillow shape, making it a manual-pack solution.

Do the end flaps require tape or glue?

No. The curved dust flaps and outer flaps tuck into place and are held closed by the natural tension and friction of the bowed paperboard.

Shipping and Route

Can I ship this directly in the mail?

The curved shape and friction-fit ends are vulnerable to impact and compression. It requires an outer master carton or rigid mailer for parcel networks.

Materials

Can this be made from corrugated board?

Corrugated board is generally a poor fit. The flutes resist the smooth bowing required to form the pillow shape and often crack along the curved creases. Flexible folding boxboard (FBB) or SBS is recommended.

Opening Experience

Is the package reusable after opening?

No. Pulling the tear strip splits the side seam, releasing the structural tension and destroying the package. This provides clear tamper evidence.

Design and Artwork

How does the tear strip affect the artwork?

The tear strip is located on the back or side seam. Important text or graphics should be kept clear of the perforation lines so they are not destroyed when the package is opened.

Product Fit

What happens if the package is overfilled?

Overfilling increases the outward pressure on the bowed panels. This can cause the friction-fit end flaps to pop open unexpectedly or the tear strip to rupture prematurely.

Modifications

Can we add a display window to this package?

Adding a large window is risky. Cutouts relieve the natural board tension required to maintain the convex pillow shape, which can cause the panels to collapse.

A distinctive presentation package that combines an elegant shape with a satisfying, tamper-evident opening.

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