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ECMA F50.21.00.00

Pop-Up Wrap-Around Sleeve with Framed Ends

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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Product details

Top highlights

  • Pops open quickly for fast manual loading
  • Framed ends protect edges while keeping the product visible
  • Overlapping top flaps are secured with tape or adhesive

About this product

This one-piece folding carton ships flat and pops open quickly into a rectangular tube with reinforced, framed ends. Designed for solid, cubical products, it provides edge protection while leaving the center of the end faces open so the product or primary label remains visible.

Because the diagonal gussets are pre-glued, the carton reduces assembly time on the fulfillment line. The packer simply squares the side walls, loads the product from the top, and secures the overlapping top flaps.

Common uses

  • Consumer electronics and small appliances
  • Premium cosmetics and heavy jars
  • High-speed manual kitting operations

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail Presentation and Manual Packing

Retail packaging for solid items

The framed ends provide bumper protection for the corners of heavy or rigid products while letting consumers see the actual item inside. This approach suits products that sell based on their physical finish or color.

Fast-paced manual packing

The pre-glued gusset mechanism means operators do not have to fold and tuck multiple flaps to build the base. Pushing the side walls up automatically pulls the end frames into place, reducing assembly time per unit.

Secondary packaging for branded goods

When the primary container or product has its own branding that should remain visible, the open ends allow that branding to show through while the carton provides stacking support.

Shelf-ready presentation for heavy jars

Works well as an outer presentation sleeve for heavy jars or bottles, framing the primary container and protecting it from shelf scuffing while maintaining visibility.

Electronics, Homeware, and Branded Goods

Consumer electronics and small appliances

A strong fit for products that have critical specification labels or barcodes on their ends. The open frame allows these labels to be scanned or read without opening the package, while the carton still provides edge protection.

Premium cosmetics and bottled goods

Useful as an outer presentation sleeve for heavy jars or bottles, framing the primary container and protecting it from shelf scuffing while maintaining high visibility.

Homeware and hardware

Products that benefit from edge protection but do not require a fully sealed environment can use this package to reduce packing labor while keeping the item visible.

When to Compare Fully Enclosed Cartons

Products requiring dust protection

Because the ends are partially open, this carton cannot seal out dust or moisture. If the product is sensitive to the environment, compare it to a fully enclosed standard folding carton like a reverse tuck end.

Direct parcel shipping

The open ends and taped top flaps are designed for retail shelves or master shippers, not the rough handling of a courier network. If shipping direct to consumer, an outer mailer or shipping box should be compared.

Loose or multi-part items

Because the ends are partially open, this carton cannot retain loose parts. A fully enclosed standard folding carton is a safer choice for multi-part kits.

Closure Methods and End-Frame Sizing

Top flap closure method

The two top flaps overlap and must be secured. The packing line will need to use clear wafer seals, packing tape, or adhesive, as this affects the required overlap width.

End frame height

The height of the retaining lips on the ends can be adjusted. They must be tall enough to securely hold the product, but short enough to avoid covering critical branding or barcodes on the item.

Board thickness and gusset behavior

Thicker boards can change how the diagonal gussets fold flat. This should be checked if moving from standard folding boxboard to micro-flute corrugated.

Product insertion clearance

Because the end frames pop up automatically when the side walls are raised, the product must be loaded from the top. Ensure the product dimensions allow it to drop smoothly past the top flaps.

Top Flap Overlap and Visibility Adjustments

Top flap overlap margin

The template allows the overlap of the top flaps to be widened or narrowed depending on the chosen closure method. A wider overlap provides more surface area for adhesive, while a narrower overlap may suffice for a clear wafer seal.

Window patches

While the ends are naturally open, additional die-cut windows can be added to the main side walls for even more product visibility, provided they stay clear of the diagonal folding gussets.

End-lip height adjustments

The height of the retaining lips on the ends can be adjusted to secure the product without covering critical branding.

Board and packing details

Production folding and delivery

Because the gussets fold inward, the carton ships flat, maximizing pallet density and reducing inbound freight volume.

Equipment capabilities

This package relies on a folder-gluer capable of executing 45-degree gusset folds and applying adhesive to the end lips. This is a standard capability for many converters, but it is more complex than a simple straight-line glue seam.

Additional notes

Clearance for product insertion

Because the end frames pop up automatically when the side walls are raised, the product must be loaded from the top. Ensure the product dimensions allow it to drop smoothly past the top flaps without catching on the internal gussets.

Related Display and Wrap-Around Packaging

B40.21.00.54: Tray with Framed Ends

A similar pop-up framed base but in an open-top tray configuration instead of a wrap-around sleeve.

FAQs

Assembly and Packing

How is the product loaded into this carton?

Because the end frames pop up automatically when the side walls are raised, the product must be loaded from the top.

How is the top of the carton closed?

The top features two overlapping flaps that do not lock into each other. They must be secured using clear wafer seals, tape, or adhesive after the product is loaded.

Product Fit and Protection

Can this box hold loose items or powders?

The ends of the carton are framed but partially open. It is designed for solid, single-piece items or secondary containers that will not fall through the end openings.

Route and Shipping

Is this carton suitable for direct parcel shipping?

It provides edge and corner protection for retail display and palletized transit. Because the ends are open, it should be placed inside a master carton for courier delivery.

Materials and Production

What board types work with this pop-up design?

Standard folding boxboard works well. If using micro-flute corrugated for heavier items, the crease allowances may need adjustment to ensure the gusset folds do not bind.

Product Fit and Protection

Can the height of the end frames be changed?

The retaining lips on the ends can be adjusted. They must be tall enough to securely hold the product, but short enough to avoid covering critical branding or barcodes.

Route and Shipping

Does the carton ship flat?

The diagonal gussets allow the carton to fold flat for shipping, maximizing pallet density before it is popped open on the packing line.

Materials and Production

Can I add a window to the main panels?

Additional die-cut windows can be added to the main side walls for more product visibility, provided they stay clear of the diagonal folding gussets.