Hercule Industrial logoHercule Industrial
1 / 3

ECMA F50.02.00.00

Rounded Sidewall Bottle Display Sleeve

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
Get pricing

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

Free white-glove consultations. Blazing-fast response time. Fast quotes.

Product details

Top highlights

  • Open-front display with curved, contoured sidewalls
  • Top and bottom platforms feature custom cutouts to retain the product
  • Ships flat and auto-erects via 4-corner gluing for faster manual loading

About this product

The F50.02.00.00 is a folding carton designed to present cylindrical products like bottles and tubes on retail shelves. It is an open-front tray with distinctive curved sidewalls that bow outward, creating a contoured frame around the product.

Instead of standard end flaps, the top and bottom panels roll inward to form recessed platforms. These platforms feature custom-sized cutouts that capture the neck and base of the product, holding it securely while leaving the front entirely visible.

Common uses

  • Cosmetics and skincare tubes
  • Premium spirits and wine bottles
  • Specialty beverage displays

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

Files or competing quote (optional)
Optional

More details

You can skip this whole part, or open a section and answer only what you know.

Size and quantity
Units
Materials and print
Add details for paperboard preference
Add details for print and artwork
Current box or specs
Add details for do you have a current box, spec, or target sample?

Retail Display For Bottles And Tubes

Primary Retail Display For Cylindrical Goods

This sleeve is built for retail presentation. The open front allows full visibility of the product label, while the curved sidewalls provide a contoured frame. It fits cosmetics, spirits, and specialty beverages where shelf presence matters.

Hand-Packed Presentation Programs

While product loading and shelf tucking are manual steps, the main tray auto-erects. The converter pre-glues the four corners, allowing the packer to pop the tray open quickly before inserting the bottle and rolling the retaining platforms into place.

Shelf-Ready Secondary Packaging

When placed inside a master shipper, this sleeve becomes the immediate shelf presentation unit. Retailers can remove the outer transit box and place the loaded sleeves directly on the display rack.

Promotional And Influencer Kits

The contoured frame and custom cutouts elevate the perceived value of the product. The flat back panel offers a large, uninterrupted surface for branding, instructions, or campaign graphics.

Premium Presentation And Shelf Impact

Cosmetics And Personal Care

The contoured shape complements the curves of tubes, jars, and bottles, offering a softer presentation than rigid rectangular boxes. The recessed platforms keep the product centered and upright.

Premium Beverages And Spirits

For high-end bottles, this sleeve provides a presentation stage. The flat back panel provides ample space for branding and product information, while the cutouts prevent the bottle from shifting laterally.

Specialty Skincare And Pharmacy

Ointments, serums, and specialized treatments packaged in cylindrical containers benefit from the secure retention and high visibility, ensuring the primary label is always facing the consumer.

When To Consider Straight Walls Or Closed Cartons

Parcel Shipping And Transit

This sleeve offers zero frontal protection and relies on friction tucks that can dislodge under rough handling. If the product will be shipped through courier networks, it requires a sturdy outer master shipper or a switch to a fully enclosed carton.

Heavy Vertical Stacking

The bowed sidewalls and open front reduce vertical compression resistance compared to a standard tubular carton. If the displays must support heavy top loads without a master shipper, a straight-walled or closed design is a safer alternative.

Cutout Sizing And Board Selection

Exact Product Dimensions For Cutouts

The top and bottom cutouts must be sized precisely to the product's neck and base. If the holes are too large, the product will rattle and the shelves may crush inward; if too small, the platforms will tear during loading.

Board Grade And Grain Direction

The board must be stiff enough to support the retaining platforms but flexible enough to allow the curved sidewall creases to bow smoothly without cracking. Folding boxboard (FBB) or solid bleached board (SBB) are typical choices. Grain direction should run parallel to the length to keep the back panel rigid.

Outer Shipper Requirements

Because the front face is entirely open, these sleeves must be packed into a master carton for distribution. The dimensions of the erected sleeve will dictate the size and partition needs of the outer shipper.

Folder-Gluer Compatibility

The auto-erecting tray relies on 4-corner gluing. The converter must have the appropriate folder-gluer attachments to fold and adhere the triangular corner flaps before delivering the knocked-down sleeves.

Adapting The Display Frame

Platform Bevel Angle

The angle at which the top and bottom platforms recess into the tray can be adjusted. Steeper angles create a deeper shadow box effect, but require careful coordination with the converter's folder-gluer setup for the corner flaps.

Cutout Shape And Tolerance

While typically circular for bottles, the cutouts can be modified to match oval bottles, square tubes, or specific cap profiles, ensuring the product cannot rotate once locked in place.

Tongue Flap Length

The terminal tongue flaps that tuck against the back panel can be lengthened to increase the friction lock area, reducing the chance of the shelves popping open during handling.

Board and packing details

Friction Lock Reliability

The retaining platforms are secured by terminal tongue flaps that tuck down against the back panel. This friction lock depends on the exact board thickness and cutout fit. Physical prototypes should be tested with the actual product to ensure the shelves do not pop open.

Display Sleeve Variants

F50.02.00.00.a

A common structural variant that adjusts the tuck proportions or cutout shapes for specific product clearances while maintaining the curved sidewalls.

Additional notes

Folder-Gluer Setup

The 4-corner gluing required to make the tray auto-erect involves specific triangular flaps. Larger production runs are often needed to justify the automated folder-gluer setup.

Print Panel And Scuff Risk

The flat back panel provides the primary structural spine and the largest continuous area for branding. The bowed outer sidewalls are also visible but may be more susceptible to scuffing if packed tightly in a master shipper without dividers.

Related Display Cartons

FAQs

Product Fit

How is the bottle held inside the open sleeve?

The top and bottom ends of the carton roll inward to form horizontal platforms. These platforms have custom die-cut holes that capture the neck and base of the bottle. The product itself provides the structural core, preventing the platforms from collapsing.

Assembly

Does this display require manual assembly?

Product loading and shelf tucking are manual steps. However, the main tray is usually pre-glued at the four corners by the converter, allowing the packer to pop the tray open quickly before inserting the product.

Shipping

Can this sleeve be shipped directly in the mail?

The open front leaves the product entirely exposed to impact and scuffing. This is a primary retail display that requires a protective outer shipping box for transit.

Materials

What type of board is used for the curved walls?

Folding boxboard (FBB) or solid bleached board (SBB) are generally recommended. The material needs good folding characteristics so the curved creases on the sidewalls can bow outward smoothly without cracking or resisting the shape.

Design

Can the size of the cutouts be changed?

The cutouts must be custom-tooled to match the exact diameter of your specific bottle or tube. Precise sizing is critical to ensure the product does not rattle or slip out of the platforms.

Comparison

Why choose curved sidewalls over straight walls?

Curved sidewalls provide a softer, more contoured aesthetic that often complements cosmetics or premium spirits. Straight walls offer a more traditional look and can be slightly simpler to die-cut and stack.

Production

Does the tray need to be glued by the manufacturer?

Yes, the official design relies on 4-corner gluing. The converter folds and glues the triangular corner flaps so the tray can be shipped flat and popped open by the packer.

Assembly

How does the packer lock the top and bottom shelves?

After rolling the platforms over the ends of the product, the packer folds the terminal tongue flaps down 90 degrees and tucks them against the back panel. Friction holds the shelves in place.