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ECMA X72

Double-Folded Display Panel for Folding Cartons

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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Product details

Top highlights

  • Double-thick side panel for rigid retail display
  • Coated printing surface on both sides of the extension
  • Pre-glued by the converter for standard manual erection

About this product

ECMA X72 specifies an extended panel that is double, folded over, and glued. It is a Group X feature used with a folding-carton design. The illustrated reverse-tuck carton is one host for the panel.

The host carton and display requirement determine how the panel is used in the finished package.

Common uses

  • Retail products requiring extensive instructional graphics.
  • Small items that need a larger physical presence on the shelf to deter theft.
  • Products intended for pegboard display alongside shelf-standing units.
  • Multi-language packaging.

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail Presentation and Display Jobs

High-Information Retail Products

Useful for products that need extensive instructional graphics, regulatory text, or multi-language information that will not fit on the primary containment volume.

Pegboard and Mixed-Display Environments

When modified with a hanging hole, the rigid side panel allows the carton to be hung on peg hooks while maintaining a clean, forward-facing presentation.

Theft Deterrence for Small Items

The extended panel increases the overall physical footprint of the package, making small, high-value items harder to conceal on the shelf.

Multi-Language Packaging

Provides extra surface area to include multiple languages on a single SKU, reducing the need to print separate boxes for different regions.

Industries Using Side-Panel Cartons

Cosmetics and Personal Care

Provides the necessary space for ingredient lists and branding without compromising the compact size of the primary product tube or bottle.

Hardware and Small Electronics

Allows small components to be hung securely on retail pegs while offering a rigid surface for technical specifications.

Over-the-Counter Pharmacy and Supplements

Offers a clear, flat area for dosage instructions, warnings, and barcodes that might otherwise clutter the main product facing.

When to Consider Alternative Carton Styles

When the back of the panel is hidden

If the carton will be displayed in a way that obscures the back of the extended panel, a single-ply extension (X71) may reduce material usage, though it will be less rigid.

When shipping direct-to-consumer

The extended panel is vulnerable to bending in parcel networks. If the primary goal is ecommerce shipping, a standard tuck carton or a dedicated mailer is often a safer choice.

Fit, Board, and Packing Choices

Hanging Requirements

Determine if the carton needs a euro-hole or a standard round hole for pegboard display. This feature should be added to the structural design before tooling is created.

Inbound Logistics and Storage

Because the flat-folded carton is thicker on the side with the glued extension, pallets can lean if not packed correctly. Discuss alternating bundle patterns with your converter to ensure stable inbound shipping.

Packing Line Capabilities

While manual erection is straightforward, the extended panel alters the carton's center of gravity and exterior profile, which can foul the magazines or guides on automated cartoning lines.

Outer Shipper Selection

The extended wing can be bent if packed loosely in a master carton. The outer shipper should be sized to protect the panels from crushing during transit.

Structural Adjustments and Hanging Options

Extension Width

The horizontal reach of the display panel can be adjusted. However, wider panels increase the overall blank size, which reduces nesting efficiency on the sheet and impacts material usage.

Hole Placement and Shape

If adding a hanging hole, it needs careful alignment on both layers of the folded panel to ensure clean stripping and unobstructed hanging. Euro-holes and round holes are both common.

Base Carton Style

While the X72 template shows a reverse-tuck base, the double-folded panel concept can often be applied to straight-tuck or auto-bottom cartons depending on the product weight and packing speed.

Board and packing details

Material Selection and Folding Behavior

The 180-degree fold required to create the double-thick panel demands a board grade that resists cracking. Solid Bleached Sulfate (SBS) or Folding Box Board (FBB) are typical choices. Micro-flute corrugated is generally a poor fit due to the bulk created by the fold-over.

Additional notes

Automated Cartoning Risks

The side extension changes the carton's profile and center of gravity. It should be physically tested before committing to high-speed automated erection, as the wing may catch on machine guides.

Related Packaging to Compare

FAQs

Structure and Display

How is the display panel made rigid?

The extension is formed by two panels on the flat blank. The converter folds the outermost panel 180 degrees and glues it to the adjacent panel, creating a stiff, two-ply structure.

Can I print on both sides of the extended panel?

Because the panel is folded back on itself, the coated, printable side of the paperboard faces outward on both the front and the back of the extension.

Is this carton ready for pegboard hanging?

The structure supports hanging, but a euro-hole or round hole should be explicitly added to the design file. It is not included in the baseline template.

Assembly and Packing

Does the extended panel make the carton harder to assemble?

For manual packing, the converter pre-glues the display panel and the main tube seam. The packer simply squeezes the flat tube to open it, just like a standard tuck carton.

Shipping and Logistics

Why does the flat-folded delivery require special attention?

The side with the double-folded panel and the glue seam is significantly thicker than the rest of the flat carton. To prevent pallets from leaning, the bundles are usually packed in alternating orientations.

Can this carton be shipped in a parcel network?

The extended panel acts as a lever and is easily bent or crushed if shipped individually. It usually benefits from a rigid outer master carton for safe transit through courier networks.

Materials and Board

What board types work well for the double-folded panel?

Paperboard grades like SBS or FBB that resist cracking on a 180-degree fold are typical. Corrugated board is usually avoided because the fold creates too much bulk.

Structure and Display

Can the extended panel be placed on a different side of the box?

Yes, the structural concept can be adapted to extend from the top, bottom, or opposite side, depending on how the product needs to be displayed on the shelf.