ECMA E23.20.00.00

Wrap-Around Bottle Carrier

The ECMA E23.20.00.00 is a wrap-around carrier that groups a double row of bottles into a retail-ready multi-pack. Delivered as a flat blank, it is typically draped over the bottles, folded down the sides, and sealed underneath by machine to maintain a tight fit.

Because the ends remain open, this carrier relies on exact neck cutouts and specialized bottom heel locks to help keep the bottles in place. It offers a large, uninterrupted side panel for branding while using the bottles themselves for support.

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  • Available in a wide variety of configurations.

At a glance

  • Typically erected by machine for a tight wrap
  • Uses neck cutouts and bottom heel locks to help retain bottles
  • Board choice often depends on cold-chain condensation risks

Common uses

  • Retail beer multi-packs
  • Soft drink glass bottle grouping
  • RTD beverage multi-packs
  • Rigid PET bottle grouping

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Common Beverage Multi-Pack Uses

Retail Beer and Cider Multi-Packs

A common format for glass beverage bottles. The closed side walls provide excellent billboard space for branding, while the open ends allow consumers to see the primary product.

Soft Drink and Mixer Grouping

Used for grouping rigid glass bottles for retail shelves. The carrier keeps the bottles organized and easy to carry while relying on the bottles' top-load strength for stacking.

Rigid PET Beverage Packing

Can be adapted for rigid PET bottles, provided the neck rings and base profiles offer enough geometry for the cutouts to catch and hold the product.

Cold-Chain Retail Displays

Frequently used in refrigerated environments where the carrier board is specified with moisture-resistant properties to handle condensation without tearing.

Production and Retail Contexts

High-Volume Filling Lines

This carrier is often chosen for speed. It is typically run on wrap-around equipment that groups the bottles, drapes the blank, folds the side walls, and seals the bottom overlap under tension.

Refrigerated Retail Environments

Beverages moving through cold environments generate condensation. The board is often specified with moisture-resistant properties to help reduce the risk of the neck cutouts tearing when lifted by a consumer.

Palletized Distribution

Because the carrier itself does not bear vertical weight, palletized distribution relies on the primary bottles to support the load. The carriers are usually packed into shallow corrugated trays or shrink-wrapped for transit.

When to Consider a Different Carrier Style

Manual Packing Operations

Hand-packing operations often find wrap-around carriers difficult to tension and seal consistently. A pre-glued basket carrier or an auto-bottom fully enclosed carton is usually worth comparing for manual lines.

E-commerce and Parcel Shipping

This carrier leaves the bottle necks and ends exposed. If shipping direct-to-consumer through a courier network, the carrier is usually packed inside an outer corrugated shipper with appropriate void fill or partitions.

Key Decisions for Wrap-Around Carriers

Matching the Bottle Profile

The carrier footprint, neck hole spacing, and heel cutout geometry should closely match the physical bottle. Minor changes to the bottle taper or base chamfer often mean adjustments to the cutting template.

Board Grade for Moisture and Weight

Because the entire weight of the multi-pack hangs from the top panel when carried, the board should have high tear resistance. Heavy glass bottles often call for specialized high-strength boards, especially if exposed to moisture.

Packing Line Compatibility

The specific wrap-around equipment often dictates the glue flap widths, blank tolerances, and grain direction. These details help finalize the package design.

Outer Shipping Requirements

Wrap-around carriers group the product but do not protect against transit impacts. Deciding how these carriers will be master-packed into corrugated trays or cases is an important step before finalizing the carrier dimensions.

Adjusting the Carrier for Your Bottles

Neck Clearance and Capture

The circular holes on the top panel can be sized to clear the bottle cap easily during machine draping, but remain tight enough to catch the bottle shoulder or neck ring when lifted.

Base Retention Cutouts

The cutouts along the bottom creases can be adjusted to match the specific base profile of the bottles. These locks cup the bottle heels to help keep them from sliding out the open ends of the carrier.

Shoulder Angle Adjustments

The angled panels between the top and the vertical side walls can be modified to follow the specific taper of the bottle shoulder, ensuring a tighter wrap and better load distribution.

Board and packing details

Master Shippers and Palletization

Wrap-around carriers group the bottles but do not bear vertical stacking weight. When palletizing, the primary bottles support the load. Carriers are typically loaded into shallow corrugated trays or shrink-wrapped for distribution.

Carrier Variants

E23.20.00.00.a (Alternative Heel Locks)

A variant featuring different parameter logic for the bottom flap cutouts and panel heights, often used to accommodate specific bottle base profiles or folding equipment.

Additional notes

Machine compatibility

Always verify the blank dimensions and flap requirements against the specific wrap-around equipment manual before ordering tooling.

Bottle tolerance

Glass manufacturing tolerances can affect how tightly the carrier wraps. The design should be tested with physical bottles from the actual production run.

FAQs

Packing and Production

Can this carrier be assembled by hand?

Hand assembly is generally difficult at scale. This wrap-around style is typically run on machine equipment to group the bottles, pull the blank tightly around them, and seal the bottom flaps under tension.

Product Fit

How do the bottles stay inside if the ends are open?

The carrier relies on a tight wrap. The top panel captures the bottle necks, while specialized cutouts along the bottom creases cup the heels of the outer bottles, locking them in place longitudinally.

Materials

What board makes sense for refrigerated beverages?

Board with moisture-resistant properties is common. It resists moisture from condensation, helping ensure the neck cutouts do not tear when a consumer lifts the heavy multi-pack.

Modifications

Can we add finger holes for easier carrying?

While possible, adding finger holes removes material from the top panel, which bears the hanging weight of the bottles. It is worth testing carefully to ensure the board tear strength is not compromised.

Shipping

Is this carrier suitable for parcel shipping?

Not on its own. The open ends and exposed glass offer no impact protection. For courier networks, the carrier is usually packed inside a corrugated outer box.

Tooling

Can the same carrier be used for different bottle sizes?

Usually not. The neck hole diameter, hole spacing, and heel lock geometry are tailored to a specific bottle profile. Changing the bottle shape typically means new cutting dies.

Product Fit

Can we use this for a single row of bottles?

No, this specific template is designed for a double row. For a single row of three or four bottles, a single-row wrap-around carrier is a better starting point.

Shipping

Does the carrier support pallet stacking weight?

No, the carrier itself does not bear vertical loads. When palletized, the primary bottles inside the carrier support the stacking weight.

A precise wrap-around carrier built for high-volume beverage packing.

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