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FEFCO 0871

Easel-Backed Stepped Display Stand

  • Available in a wide range of custom configurations & material selection.
  • Order 1 sample. Or order 100K+ units. Or anything in between.
  • Affordable delivery across North America.
  • Design support, warehousing, testing, assembly available.
  • Widest machinery capability in America via 30+ specialist partner plants.
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30+specialist partner plants

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Product details

Top highlights

  • Slanted front profile with a single recessed product shelf
  • Fold-out rear easel leg with a friction-fit locking tongue
  • Ships flat with a factory-glued side seam for quick store setup

About this product

A freestanding corrugated display designed for retail floors and countertops. It features a slanted front presentation wall and a single recessed shelf, supported by a fold-out rear easel that locks into place.

Because the main tube is factory-glued, the stand ships flat to retail locations. Store staff square the base, push down the shelf, and lock the rear easel to create a rigid, angled product showcase.

Common uses

  • End-cap promotions
  • Freestanding floor totems with a product shelf
  • Elevated countertop testers
  • Trade show product staging

Get a quote

Share what you know. We'll take it from there. Or email us at info@herculeindustrial.com

Best Price Guarantee

Already have a packaging quote? Let us beat it.

Send us the quote you have. We will beat it for the same specifications, quantity, and delivery requirements.

Upload a competing quote

Free quote review. No obligation.

30+specialist partner plants

We supply through the plant best suited to your price, material, production, and delivery requirements.

Why we can beat a lower quote

30+ plants give us more ways to lower the price.

Each plant has different machinery, material costs, order minimums, and freight rates. Our buying volume helps us secure better pricing. We then quote through the plant that gives you the lowest total price for your requirements.

Send us your current quote. Watch us beat it.

Attach it to the quote form or email it to us. We'll review it free and send you our price.

Upload a competing quoteinfo@herculeindustrial.com
Best Price Guarantee terms

To qualify, send a written supplier quote dated within the past 30 days and addressed to your company. It must cover the same dimensions, construction, material, print, finish, quantity, tooling, freight, delivery date, and delivery location. The guarantee does not cover taxes, expired quotes, liquidation or clearance sales, or obvious pricing errors.

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Retail Floor and Countertop Staging

Freestanding floor promotions

The angled presentation wall acts as a continuous billboard, drawing attention in open retail aisles. The single shelf holds featured products at an accessible height while the rear easel maintains stability against forward or backward tipping.

Elevated countertop testers

Scaled down in a finer flute, the stand works well for cosmetic testers, small electronics, or boxed kits near the register. The easel footprint requires some counter depth, but the angled face maximizes visibility.

End-cap feature displays

Placed at the end of a retail aisle, the slanted profile breaks up the visual monotony of standard shelving. The single shelf focuses attention on a specific hero product or seasonal release.

Trade show product staging

The flat-shipping format makes this display easy to transport to events. Exhibitors can set it up quickly on tables or booth floors to present literature alongside physical product samples.

Campaign Rollouts and Distribution Channels

National retail campaigns

The flat-shipping format keeps distribution costs manageable when sending displays to hundreds of stores. The factory-glued side seam means retail staff do not have to build the main frame from scratch. They only fold the shelf and lock the easel.

Short-term seasonal promotions

The single-piece corrugated construction is easy to deploy and recycle after a brief holiday or promotional window closes.

Brand activation events

Marketing teams can use the large, uninterrupted front panel as a primary branding surface, ensuring the display acts as a standalone advertisement even when the shelf is partially empty.

When to Consider a Flat Base or Multiple Tiers

Flat-bottom shelf placement

If the display will sit entirely on a standard retail shelf rather than standing alone on the floor or a deep counter, the rear easel wastes space. Compare a flat-based crash-lock tray (FEFCO 0801) for standard shelf loading.

High-volume product assortments

This stand features a single step. If the package needs to present multiple rows of different products vertically, a multi-tier cascading display (FEFCO 0842) provides separate shelves for better organization.

Close variants and lookalike dielines

The closest library neighbors include 0842, 0819, B40.22.00.61.d. Use this as a variant check if a buyer brings an old code, sample, or dieline that looks close. The deciding details are usually the lock, slot, closure, wall build, part count, or fold sequence.

Balancing Payload, Stability, and Assembly

Shelf depth and center of gravity

The depth of the recessed shelf determines how much product the stand can hold, but a shelf that is too deep shifts the center of gravity forward. Heavy payloads on a deep shelf require careful testing to ensure the stand will not tip.

Board thickness and easel locking

The rear easel relies on a corrugated tongue that folds and inserts into a slot. While heavy double-wall board makes the main frame rigid, it can make the small locking tongue too stiff to fold or cause it to crush during assembly. A strong single-wall board is often the better balance.

Flute profile for print quality

Floor displays often require high-impact graphics. A finer outer flute provides a smoother surface for printing, preventing the corrugated ridges from showing through the artwork on the slanted front wall.

Master shipper sizing

Because this display has an open front and a mechanical rear easel, it cannot ship through parcel networks on its own. The final knocked-down dimensions will dictate the size of the master corrugated shipper needed for transit.

Adjusting the Presentation Profile

Front retention lip height

The height of the front wall above the shelf can be adjusted based on the product. Taller items may need a higher lip to prevent forward sliding, while smaller items need a lower lip to remain visible.

Easel tilt angle

The angle of the rear strut dictates how far back the display leans. A steeper lean improves visibility for low floor displays, while a more upright stance works better for counter placement.

Header panel extensions

The top edge of the slanted wall can be extended upward to create a larger billboard area for campaign messaging, provided it does not make the display top-heavy.

Board and packing details

Master shipper requirements

This display has an open front and a mechanical rear easel. It cannot be shipped through parcel networks on its own. It must be packed knocked-down inside a master corrugated shipper for transit to the store.

Additional notes

Precision cuts for the easel lock

The locking tongue and the fold-down shelf require precise, shaped cuts rather than straight slots. This means the display is produced using dedicated cutting dies rather than standard box-making slotters.

Related Display Structures

0801: Crash-Lock Display Tray

A flat-based tray with a pop-up bottom, better suited for standard retail shelving where a rear easel would not fit.

0826: Countertop Media Dispenser

A smaller easel-backed stand optimized for flat paper media, brochures, or very lightweight items rather than a deep product shelf.

0842: Related template 0842

Nearby FEFCO style to review if the buyer wants a similar job but the closure, flap overlap, wall build, or part count changes the package choice.

0819: Related template 0819

Nearby FEFCO style to review if the buyer wants a similar job but the closure, flap overlap, wall build, or part count changes the package choice.

FAQs

Assembly and Setup

Does this display require glue or tape to assemble in the store?

No. The main side seam is glued at the factory before delivery. Store staff assemble the display by squaring the frame, folding the shelf inward, and locking the rear easel tab into place.

Product Fit and Loading

Can this stand hold heavy liquid bottles or metal parts?

Heavy payloads require physical testing. The weight sits on a suspended corrugated shelf and transfers through the front wall and rear easel. If the product is too heavy, the center of the shelf may sag or the easel lock could fail.

Shipping and Route

How does the display ship to retail locations?

It ships knocked-down and flat. Because the easel and shelf fold flat against the main tube, it packs efficiently into master shipping cartons for distribution.

Board and Finish

Can we use a thick double-wall board for extra strength?

Double-wall board provides excellent vertical rigidity, but it makes the manual folding steps much harder. Specifically, the small locking tongue on the rear easel can crush or bind when forced into its slot if the board is too thick.

Product Fit and Loading

What prevents the display from tipping forward?

The footprint of the base and the angle of the rear easel keep it stable. However, if you request an unusually deep shelf and load it with heavy items, the center of gravity shifts forward, increasing the tipping risk.

Adjustments

Can the angle of the display be changed?

Yes, the template allows adjustments to the easel leg angle and the slope of the front presentation wall. These angles should be finalized before the cutting die is ordered.

Shipping and Route

Can I ship this display directly to a customer through the mail?

No. The open front and fold-out rear easel mean this display cannot handle a parcel courier network on its own. It must be packed inside a separate master shipping box.

Print and Finish

Where is the best place to print branding on this stand?

The slanted front wall and the header area above the shelf provide a large, uninterrupted canvas for campaign graphics. This makes the branding highly visible from a distance in retail aisles.